seo

Perform a free SEO audit on your site

2018-01-18T01:55:25+00:00 January 18th, 2018|

SEO is one of the most important factors in any e-commerce site. Just because you have built a super awesome site does not mean people will come to it. This is where SEO comes in, you have to let people know about your site, you have to get the word out that your super awesome site is in business, that you are ready to take orders. Regularly checking up on the SEO progress of your site is something that I would recommend to every site owner. Even if you do not currently have any SEO campaigns running, having the insights that [...]

The problems with speed optimization tools

2018-01-16T16:37:08+00:00 January 8th, 2018|

If you are very familiar with me you know I tend to obsess over site speed. It is one thing that I have become very passionate about over the years and I find the correlation to it and e-commerce immensely interesting. But at the same time, I find it confusing as hell too. It has been a ranking factor in Google for a couple of years, so obviously it is important. There are also a plethora of tools on the market that can measure your site's speed and give a diagnosis of problems and suggested fixes. So with all the tools on [...]

Grammar matters in e-commerce

2018-01-05T00:28:24+00:00 January 5th, 2018|

Believe it or not, the grammar you use on your website does matter to buyers. Poorly written descriptions can make customers not trust your site with their purchases. I for one feel hesitant in doing business with a site that has a lot of typos and grammatical errors. Over this past weekend, I was looking through my newsfeed and found a pretty interesting product that can help with your grammar. It is called Grammarly. How does it work Grammarly is a browser plugin that you can install on your browser and it will catch grammar errors in the content on your [...]

New module JSON+LD

2017-10-09T00:36:20+00:00 October 9th, 2017|

We are happy to announce we have released a new JSON+LD module this morning. This module has been tested very thoroughly, but is still being released as a beta and it is not in your module feed. There is a download link at the end of this blog post if you want to download and test the module out. So what is JSON+LD? JSON+LD stands for JavaScript Object Notation for Linked Data. That doesn't explain much does it? I am sure you are familiar with rich snippets though aren't you? JSON+LD is the new format for replacing microdata rich snippets. Most [...]

SEO Interview: Cyrus Shepard

2017-09-18T08:37:29+00:00 September 17th, 2017|

Today we have the first in a series of interviews we are conducting over the next several weeks about SEO and e-commerce with some of the most prominent members of the SEO community. Today's interview is with Cyrus Shepard, he used to be the content and SEO director for Moz and is now a consultant and owner of Fazillion Media. If you have any questions or want clarification on anything, comment below. Our questions are in bold and his answers follow in regular text. What percentage of time would you recommend for new e-commerce sites to focus onsite versus off [...]

Ad blockers could be hurting your SEO strategy

2017-09-05T23:59:05+00:00 September 5th, 2017|

We all hate ads don't we? Especially the annoying ones that auto play and scare the hell out of you when you are browsing a site in the middle of the night with the lights off. One things you might not realize, is some ad blockers are actually blocking your Google Analytics from loading. This can be especially troublesome for SEO and measuring traffic with content marketing campaigns. Let me be clear from the start, this is not an article about getting around ad blockers for the purpose of displaying ads. This article is about tracking with analytics. What do 27.3% [...]

Conversion optimization with the Google Analytics extension

2017-08-30T00:24:33+00:00 August 30th, 2017|

If you are like almost everyone else in the world you have Google Analytics installed on your site. I am sure you, like me, monitor your traffic daily; looking for trends and patterns. Who doesn't, right? But did you know that Google Analytics had a Chrome extension? It is actually pretty awesome and can be used to fine tune your website. Getting the extension Getting the extension is pretty simple, you can just go to the Google Chrome Store and install it from there. Once you get it installed you might have to log into your Google Analytics account. It depends [...]

A Consistent Digital Footprint Is Required In The New Semantic SEO

2017-07-11T11:41:54+00:00 June 20th, 2017|

Trust is one of those qualities that you cannot easily define. But, is worth its weight in gold! Before the global credit crunch, people used to trust banks because they thought they provided a valuable service were too big to fail. The spectacular collapse of Lehman Brothers and the avalanche of revelations about corruption, mistakes, improprieties, and profiteering that affected most money institutions across the globe, killed off both those notions. David Amerland - 2014 Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Que Biz-Tech) In my [...]

Optimizing thirty bees Shopping Cart For Semantic Search

2017-06-14T12:41:55+00:00 June 14th, 2017|

The term SEO goes as far back as 1990 with a school project, code named "Archie". It was a text based index of files on a computer system and transferred via FTP! Only one year later, in 1991, did the community of software developers create "Gopher". This is the grandfather of modern search engines. It created hypertext text links. Netscape and Mosaic soon followed and many open source projects such as phpNuke were born into existence. By Rama & Musée Bolo - Own work, CC BY-SA 2.0 fr, https://commons.wikimedia.org/w/index.php?curid=37010666 Now a decade and a half later, the internet thrives with [...]