seo

SEO is one of the most important factors in any e-commerce site. Just because you have built a super awesome site does not mean people will come to it. This is where SEO comes in, you have to let people know about your site, you have to get the word out that your super awesome site is in business, that you are ready to take orders. Regularly checking up on the SEO progress of your site is something that I would recommend to every site owner. Even if you do not currently have any SEO campaigns running, having the insights that [...]

If you are very familiar with me you know I tend to obsess over site speed. It is one thing that I have become very passionate about over the years and I find the correlation to it and e-commerce immensely interesting. But at the same time, I find it confusing as hell too. It has been a ranking factor in Google for a couple of years, so obviously it is important. There are also a plethora of tools on the market that can measure your site's speed and give a diagnosis of problems and suggested fixes. So with all the tools on [...]

Believe it or not, the grammar you use on your website does matter to buyers. Poorly written descriptions can make customers not trust your site with their purchases. I for one feel hesitant in doing business with a site that has a lot of typos and grammatical errors. Over this past weekend, I was looking through my newsfeed and found a pretty interesting product that can help with your grammar. It is called Grammarly. How does it work Grammarly is a browser plugin that you can install on your browser and it will catch grammar errors in the content on your [...]

Today we have the first in a series of interviews we are conducting over the next several weeks about SEO and e-commerce with some of the most prominent members of the SEO community. Today's interview is with Cyrus Shepard, he used to be the content and SEO director for Moz and is now a consultant and owner of Fazillion Media. If you have any questions or want clarification on anything, comment below. Our questions are in bold and his answers follow in regular text. What percentage of time would you recommend for new e-commerce sites to focus onsite versus off [...]

We all hate ads don't we? Especially the annoying ones that auto play and scare the hell out of you when you are browsing a site in the middle of the night with the lights off. One things you might not realize, is some ad blockers are actually blocking your Google Analytics from loading. This can be especially troublesome for SEO and measuring traffic with content marketing campaigns. Let me be clear from the start, this is not an article about getting around ad blockers for the purpose of displaying ads. This article is about tracking with analytics. What do 27.3% [...]

If you are like almost everyone else in the world you have Google Analytics installed on your site. I am sure you, like me, monitor your traffic daily; looking for trends and patterns. Who doesn't, right? But did you know that Google Analytics had a Chrome extension? It is actually pretty awesome and can be used to fine tune your website. Getting the extension Getting the extension is pretty simple, you can just go to the Google Chrome Store and install it from there. Once you get it installed you might have to log into your Google Analytics account. It depends [...]