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E-commerce will change forever

2017-08-24T15:06:05+00:00 August 18th, 2017|

Next month e-commerce will change forever thanks to Amazon. September 12 marks 20 years since Amazon filed for their 1-Click patent. This means that the patent will expire and the technology behind it will be free to be used by any e-commerce site. Starting next month more and more sites will be offering a one click checkout experience. Most major sites have already started development with plans to launch soon after the patent expires. History behind the patent Amazon applied for the 1-Click patent in September of 1997, the actual patent was granted in 1999. The whole idea behind the patent [...]

Google AMP is bad for E-commerce

2017-08-24T15:06:57+00:00 August 16th, 2017|

If you are like most merchants you have at least considered using Google AMP on your website. If you are not yet familiar with AMP, it stands for Accelerated Mobile Pages. It is a Google service / project that allows you to create a mobile version of your site that is designed  to be quicker than a regular responsive mobile website. It does that by using a custom library of Google AMP JavaScripts and elements on the page. Sounds great, right? Not really from my point of view. Google and proponents of AMP would like you to think it is important [...]

Above the fold is a myth

2017-08-24T15:07:15+00:00 August 14th, 2017|

For the last 20 years "Above the fold" has been pressed into the minds of web developers and designers, for no reason. There is no fold. There, I said it. In the words of Rick Sanchez "gotta rip that band-aid off now, you'll thank me for it later".  It is not the nineties anymore, so we need to stop designing sites for the nineties. In the early days of web design and mobile web design, designers and researchers were afraid that users would not know how to scroll down on a site or simply would not scroll down on a [...]