If you are like most merchants you have at least considered using Google AMP on your website. If you are not yet familiar with AMP, it stands for Accelerated Mobile Pages. It is a Google service / project that allows you to create a mobile version of your site that is designed  to be quicker than a regular responsive mobile website. It does that by using a custom library of Google AMP JavaScripts and elements on the page. Sounds great, right? Not really from my point of view. Google and proponents of AMP would like you to think it is important … Continue reading Google AMP is bad for E-commerce